Integrating Medical Optometry to Strengthen Optical Success

By April Jasper, OD, FAAO In today’s competitive and evolving landscape of optometric care, the most successful practices are those that take a comprehensive approach—not only to patient health but also to operational and financial performance. One of the most impactful strategies I've implemented and observed in our practice over the past 20 years is aligning optical success with a medically focused approach to care.