Video Library
Expert video content covering the latest in optometry practice management, clinical techniques, and business growth strategies.
Glaucoma Patient Management Overview Processes & Protocols
An overview of glaucoma patient management processes and protocols to support consistent, long-term care.
Glaucoma Diagnosis
Supporting reliable glaucoma diagnosis with standardized testing and clear protocols.
Optical Products
Training staff on optical products to support confident recommendations and patient satisfaction.
Dry Eye Disease Diagnosis
Improving dry eye diagnosis through consistent evaluation and evidence-based assessment.
Age Related Macular Degeneration
Aligning teams on age-related macular degeneration to improve recognition, communication, and care.
Glaucoma Screening Protocol
Establishing consistent glaucoma screening protocols to support early detection and timely care.
How to Increase Multifocal Fits
Building confidence in multifocal contact lens fitting through proven techniques and best practices.
Dry Eye Communication Techniques
Better dry eye conversations lead to better understanding, compliance, and outcomes.
Glaucoma Examination
Strengthening glaucoma examinations through focused staff training and standardized workflows.
How to Present Daily Disposable Contacts So Patients Say “Yes”
If you’ve ever hesitated before recommending daily disposables because you didn’t want to sound “salesy,” I get it. I’ve been there. But here’s what I’ve learned in my practice: patients actually appreciate a confident recommendation—especially when it’s tied to their comfort, vision, and eye health.
Glaucoma Treatment
Supporting better glaucoma outcomes with thoughtful treatment strategies and ongoing care.
Contacts & Glasses
Empowering optical staff with the knowledge to guide patients through contact lenses and glasses with clarity, confidence, and care.
Optical Insurance Considerations
If insurance conversations in the optical make your stomach tighten up a little, you’re not alone. I hear it from colleagues and team members all over the country—and I’ve lived it in my practice, too. The good news? Insurance doesn’t have to run the show.
Dry Eye Treatment
One reason dry eye feels frustrating—for doctors, teams, and patients—is that it can be chronic and progressive. If we don’t create a plan and follow it, patients bounce between random drops, inconsistent advice, and disappointment.
Optical Capture Rate
When optical is simple, patients feel taken care of—not “sold to.” And when your team has a clear workflow, the entire practice runs smoother. You’ll see it in patient satisfaction, remake reduction, and yes—revenue, too.
Build Your Optical Success by Diving Into Medical Optometry
In today’s competitive and evolving landscape of optometric care, the most successful practices are those that take a comprehensive approach—not only to patient health but also to operational and financial performance. One of the most impactful strategies I've implemented and observed in our practice over the past 20 years is aligning optical success with a medically focused approach to care.
Introduction to Team Training
When you lead with coaching, you’ll be amazed at how much more your team opens up—and how much less you feel like you’re carrying the entire practice on your shoulders.
OCuTALK™ with Dr. April Jasper
Join Thomas Mason, President at OCuSOFT, during his sit down with Dr. April Jasper as they discuss pertinent topics in eyecare, ranging from common dry eye symptoms to the logistics of patient care during the Pandemic.