Video Library
Expert video content covering the latest in optometry practice management, clinical techniques, and business growth strategies.
Optical Products
Training staff on optical products to support confident recommendations and patient satisfaction.
Optical Insurance Considerations
If insurance conversations in the optical make your stomach tighten up a little, you’re not alone. I hear it from colleagues and team members all over the country—and I’ve lived it in my practice, too. The good news? Insurance doesn’t have to run the show.
Optical Capture Rate
When optical is simple, patients feel taken care of—not “sold to.” And when your team has a clear workflow, the entire practice runs smoother. You’ll see it in patient satisfaction, remake reduction, and yes—revenue, too.
Build Your Optical Success by Diving Into Medical Optometry
In today’s competitive and evolving landscape of optometric care, the most successful practices are those that take a comprehensive approach—not only to patient health but also to operational and financial performance. One of the most impactful strategies I've implemented and observed in our practice over the past 20 years is aligning optical success with a medically focused approach to care.