Maximizing Frame Revenue With and Without Managed Vision Plans

By April Jasper, OD, FAAO In every optometric practice, profitability hinges on more than just increasing patient volume—it depends on making the most of every patient encounter. One of the highest impact areas, and yet often under-optimized, is frame revenue. Whether you're participating in managed vision plans or operating outside of them, there's tremendous opportunity to grow profits without growing patient counts. Let’s talk about how.