Social Media Matters

By April Jasper, OD, FAAO In the evolving world of healthcare marketing, one truth has become increasingly clear: social media is no longer optional—it’s essential. As practitioners, many of us have approached this space with hesitation, perhaps unsure of where to start or how to stand out. But the data is undeniable, and the opportunity too great to ignore. In this article, I want to share why social media matters for your practice and how to begin using it effectively and authentically.