The Contact Lens Growth Plan: 5 Metrics I Watch to Increase Comfort, Loyalty, and Revenue

By April Jasper, OD, FAAO Contact lenses are one of those categories where small changes create big results. I’ve seen practices work so hard in this area—and still feel like they’re stuck. What changed things for me was treating contacts like a team sport with clear goals, not a doctor-only “recommendation.” Once the whole team understood what we were building and why, our results became consistent.